Course Synopsis

This course is designed to provide students with an understanding of marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan, and how marketing works in today's marketing environment.

Course Outcomes

  1. Apply the Principles of Marketing in solving various issues.
  2. Reproduce a comprehensive marketing plan and apply course concepts to real or imaginary products.
  3. Deliver persuasive presentation on marketing programs.