This course is designed to provide students with an understanding of marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan, and how marketing works in today's marketing environment.
- Apply the Principles of Marketing in solving various issues.
Reproduce a comprehensive marketing plan and apply course concepts to real or imaginary products.
Deliver persuasive presentation on marketing programs.
- Lecturer: SITI AIRIN BINTI ABDUL GHANI